We get it — in the age of social media, digital files feel like the norm. Especially in the wedding world, they’re generally expected. Couples want to share their big day right away, and portrait clients love the idea of having “all the photos.” But if we stop there, we’re not just shortchanging ourselves — we’re shortchanging them. Here’s why: Digital is fleeting. Print is forever. Digital images are shared for a moment and then forgotten, buried in a sea of phone photos and cloud storage. Prints become treasures. Albums become stories passed on. To View More >>

Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

How to talk about products? In a nutshell, in your own voice, with conviction! Let's start by saying there are three aspects to this: Talking about products. Sharing about products. Believing in products. Talking  about products We'll be brief because we've covered this in a separate article, about how to sell more without being  "pushy" or "sales-y". Photographers who  love  selling probably don't need our help, so it's addressed mainly to those who're shy about it — which is possibly most of us. In that article we discuss how to build "talking about products" into To View More >>

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to get people To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

Try the Workspace Album Designer and save 15%. For a limited time! “Easy as!” That’s the kind of thing we’re hearing about the new and improved Workspace album designer. We’d love you to try it, so we’re offering 15% discount on all new book and album orders placed using the Workspace designer until 23rd May.  That’s not far off, so you’ll need to be quick! Just quote Promo Code WSD2305 in the comments when you submit your order. If you can’t confirm the order by 23rd May, no problem. We’ll calculate the cost and honour the discount To View More >>

We saw this beautiful album by DeRay and Simcoe Photography as it went through the bindery. For a little something different, they photographed the album for us! Take a look at their great photos of the main album and copy, and some words about the big day. "Kathryn and Kirk have been the easiest clients to work with since they booked their wedding with us more than 12 months before the big day. A late September wedding, the weather forecast wasn’t great for the day but they weren’t too worried and went ahead with their 'plan A' with no dramas at all." "Their friends and bridal party To View More >>

Did you know that we offer free album design and basic colour correction? But ... our holiday season deadline is fast approaching! Our trained designers are experts at weaving stories from a wedding's worth of images. They're experts at designing our more complex Duo and Musee albums too, leaving you to do what you love and do best – take photos. When Queensberry designs your album, both you and your client will be able to request changes from the comfort of your computers with our Workspace  album proofing system. We know the holiday season can be very busy for you, so To View More >>